A tender proposal in half a day? Lelie Zorggroep does it with Brainial.

A tender proposal in half a day? Lelie Zorggroep does it with Brainial.
As a Regional Advisor at Lelie Zorggroep, a healthcare organization providing home care, nursing home care, and community-based support services throughout the Netherlands, responding to tenders is part of the job. Every new healthcare contract with a municipality or healthcare authority requires a comprehensive proposal. It means a lot of work, a lot of documentation, and very little room for error.
Martine Dekker, Regional Advisor at Lelie Zorggroep, knew that pressure all too well. That changed when she started using Brainial's Proposal Writer. "Where I used to spend an entire day on just one section of a tender—researching, interviewing colleagues, rewriting content, and processing feedback—I can now complete the same work within half a day."
In this article, Martine shares how she approaches tenders today.
Spending too much time searching for the right requirements
The biggest challenge in responding to tenders isn't just the writing itself. It's everything that comes beforehand: figuring out exactly what the contracting authority is asking for, identifying all the requirements, and making sure you don't overlook anything important. Tender documents are often lengthy and complex, making it easy to miss critical details.
Martine: "You want to make sure you don't overlook any requirements. That research always took me a lot of time. When I heard about Brainial's Proposal Writer, I decided to try it immediately. The tool automatically analyzes tender documents, extracts all relevant requirements, and generates a first draft based on previous submissions and existing knowledge documents. That means I no longer have to dig through stacks of documents myself, which saves an enormous amount of time."
How Martine approaches a new tender
How does the Proposal Writer actually work? Martine explains: "As soon as I upload the tender documents, Brainial automatically extracts all relevant requirements and retrieves answers from previous submissions. Within a short time, the first draft is ready. Every source is visible, so I can immediately see where each answer comes from and whether it's still accurate. That gives me a lot of confidence."
From there, she builds on the draft, adds her own personal touch, and finalizes the proposal in line with Lelie Zorggroep's style and strategy. "The heavy lifting has already been done. I only need to fine-tune the content and complete the proposal. That saves me time and gives me much better oversight throughout the process."
The difference? Days have become hours
Today, Martine's workday looks very different "In the past, I'd start working on a tender proposal in the morning and still be busy by the end of the day," says Martine. "I spent hours reviewing documents, gathering requirements, and writing everything manually. That was simply the way we worked."
Faster from request to proposal?
For Martine, it's clear what Brainial delivers: less time spent searching, more visibility, and more time to focus on the content. Brainial is an AI-powered platform built specifically for tender management, supporting teams throughout the entire bid lifecycle. Proposal Writer is a feature within the platform that automates the time-consuming research and drafting work involved in responding to tenders, allowing teams to focus on the content, quality, and strategy of the proposal instead of searching for requirements.
Curious to see what our tender-specific software looks like in practice? Book a demo and experience it for yourself.


