(NL) From first loser to the top podium: The psychology behind a winning tender

Request after request rolls in. Management labels one deal after another as a 'must win'. The only problem is, you don't have any extra people or hours for it.

The result? Bid teams working overtime. Standard proposals copy-pasted together under immense pressure. And then a negative award decision.

Thanks to all your efforts, you may have finished second, but that is not an honorable position that brings in revenue. During the webinar, Saskia Kerkhof, author of *De Offertebijbel*, will show you how neuropsychology brings you back to the top of the podium. You will discover:

• Why saying no is sometimes better, and yet we don't do it.
• How to prevent reviewers from nitpicking about details when you want substantive feedback.
• How to give the evaluator the ego trip of a lifetime.

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